Phreshly Squeezed

With the world in a frenzy over the start of the World Cup (including me, who only ever tuned in for the 2006 finals match), some may have already begun their hunt for memorabilia. Umbro is already one step ahead with its release of the new line of limited edition jerseys. Celebrating the world’s seven most victorious nations -- Italy, Brazil, Germany, Argentina, Uruguay, England, and France -- with England’s revolutionary tailoring philosophy, Umbro collaborated with local artists to create new emblems to affix to the jerseys. To accompany the shirts and designs, a recreated advertisement was spun out from the creatives. The new advert references is a direct reference to the 1960s limited edition jerseys featuring the wives and girlfriends of the nations’ superstars.

In terms of aesthetics alone, the bright colors and great graphic emblems make the jerseys unique and a must-have item for 2010. Of course, you shouldn’t be wearing this to your day job, but it serves great for casual wear for the duration of the World Cup. And given that it isn’t some cotton tee, you’ll be sure to stay cooler than your friends on the overbearingly hot days.

The original 1960s limited edition jerseys advertisement featuring the wives and girlfriends of football superstars

For those in Toronto, be sure to stop by GOTSTYLE Menswear at 489 King Street West, Toronto, Ontario M5V 3J5 to pick up your jersey -- they’re donating 10% of sales to the Nelson Mandela’s Children’s fund. And for those in NYC, check out the Alife Rivington Club, which has opened up a Umbro x A.R.C pop-up store at 157 Rivington St, New York, NY 10002 and retails the jerseys for $80 USD.

As for now, you can watch the behind-the-scenes video below:

Images courtesy of Umbro

Thought I would deviate from the usual subject of posts and share this video with you guys. When I was working in career development with The Ability Project, we created a video in which we asked several sophomore students (coincidentally, a lot of them were from the Liberal Studies Program) what tip they would share with the incoming class of 2014. So some of you may not agree withthe tips provided, or find some of them generic, but hey, there should be at least one tip with which you click and that’s the key in sharing this video with you guys. And many of you in fellow Facebook groups may have already seen it, or readers of other blogs (including NYU Local), but in case you haven’t, or want to see it again, here it is:

And don’t mind the one-hour coaching session; that’s been done with.

Last Thursday, I had the pleasure of heading over to the trendy Gershwin Hotel in the Gramercy neighborhood to celebrate the launch of Bellaga.com, which is new website that can be described as “Etsy meets fashion” (i.e. an online marketplace targeting fashionable palettes). Soft lighting, modern art, and relaxed seating greeted the guests as DJs Jacob Hoffman, Ahmed Hashim and Juan Dross spun some hot tracks. Following a set of stairs, which led to another room, was the opportunity to meet the brains behind Bellaga. The boys walked me through the website and discussed with me about their platform. Their eagerness to create a direct level of communication between consumer and seller is admirable, which makes Bellaga the one to watch out for this spring.

DJs Jacob Hoffman, Ahmed Hashim and Juan Dross spin live at The Gershwin Hotel

Meeting with the Bellaga team