Spotlight: Boho Meets Versatility with 442 McAdam

The times where I have attempted to wind down and relax during vacation or breaks have countless, as are the times where I’ve failed. I was devouring my Raspberry Symphony cake at sen5es Bakery & Restaurant while talking about LG Fashion Week with my cousin when a lady working hard at her computer said “excuse me.” I was actually fearing that she was going to tell me that I was being too loud or obnoxious and that I was bothering her, but she turned out to be a designer wanting to know what I thought of this past LG Fashion Week. Phew. Turns out that she none other than Sarah Shell, designer of 442 McAdam, who was hard at work for her new collection.
Launched in Calgary in October 2008, 442 McAdam has been well-received by fashionistas and professionals with numerous magazine and television spots, as well as invitations to present at LG Fashion Week and Edmonton Fashion Week. With a touch of bohemian, the bags make themselves perfect for everyday wear. The bronze and silver (which an available option for the Spring/Summer 2010 collection) hardware accents, though, allow the Flop and Gator clutches maximum versatility in day and night wear. The accents draw on various inspirations, including old cabinet pulls. What can also be said about the flexibility of these bags is their use of cowhide leather; the snake and gator textures seen on the bags are in fact punched into the cowhide leather and then painted. Just as beautiful on the inside, each bag features pockets for organization, magnetic closures, and an attached keychain clasp.
This season showcases a lighter palette, as well as in the introduction of the Duffle bag for travel and exercise, and The Sac for the girl on the go. The top selling clutches, Flop and Gator, and Mini-Skirt reprise their roles in the 442 McAdam lookbook. And as previously mentioned, the accents are now also available in silver, which makes outfit matching easier.
What’s my personal opinion? I’ve never been a huge fan of the bohemian trend (okay, it’s more so because I don’t look great in a lot of the clothing), but these bags are gorgeous and might very well change my mind on the whole style. Well, that and the fact that a bag is easier for me to pull off. The workmanship and time that goes into creating these bags and their textures are unbelievable. So here’s my 2010 prediction: Sarah is definitely a designer to watch out for as her designs will be picked up by more stores and rock the fashion world hard.
For more information, check out the website: http://www.442mcadam.com

The Duffle Bag; perfect for exercise and travel

Flop Clutch; comes with removable gold chain

Sac; perfect for the girl on the go

Mini Skirt Sac; easily fits your laptop, books, and/or files

Gator Clutch; also comes with removable gold chain, and just so happens to be my personal favorite
Images courtesy of 442 McAdam, and headshot courtesy of Dead Sexy Magazine
Barb :: Jan.17.2010 :: Fashion, Spotlight :: No Comments »

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