Phreshly Squeezed

Even though I’m back in Toronto for the week, I’m still a busy mingling and chatting it up. Tuesday evening was spent at The Spoke Club on King West with other fashion enthusiasts to marvel the wonders of the Nanoblur product. Making use of what we call “nano-optics,” Indeed Laboratories makes use of light to create the illusion of reduced wrinkles and blemishes. What is amazing, though, is how quickly the product reacts; once applied to the skin, the effects can be seen in less than forty seconds, and lasts for up to twenty-four hours.

For more information, be sure to visit http://www.indeedlabs.com/nanoblur/

Guests mingling at The Spoke Club

Guests chatting it up with drinks in hand and Nanoblur applied

The famed Nanoblur product

The Spoke Club is packed with guests

Rock It Promo's Angelique shows off the product to guests

Indeed Laboratories presentation on the product

Live demonstration in which half the model's face has Nanoblur applied, and the other with no product

Images courtesy of Rock It Promotions and JJ Thompson (excepting for the first two, which are from the BlackBerry)

With the world in a frenzy over the start of the World Cup (including me, who only ever tuned in for the 2006 finals match), some may have already begun their hunt for memorabilia. Umbro is already one step ahead with its release of the new line of limited edition jerseys. Celebrating the world’s seven most victorious nations -- Italy, Brazil, Germany, Argentina, Uruguay, England, and France -- with England’s revolutionary tailoring philosophy, Umbro collaborated with local artists to create new emblems to affix to the jerseys. To accompany the shirts and designs, a recreated advertisement was spun out from the creatives. The new advert references is a direct reference to the 1960s limited edition jerseys featuring the wives and girlfriends of the nations’ superstars.

In terms of aesthetics alone, the bright colors and great graphic emblems make the jerseys unique and a must-have item for 2010. Of course, you shouldn’t be wearing this to your day job, but it serves great for casual wear for the duration of the World Cup. And given that it isn’t some cotton tee, you’ll be sure to stay cooler than your friends on the overbearingly hot days.

The original 1960s limited edition jerseys advertisement featuring the wives and girlfriends of football superstars

For those in Toronto, be sure to stop by GOTSTYLE Menswear at 489 King Street West, Toronto, Ontario M5V 3J5 to pick up your jersey -- they’re donating 10% of sales to the Nelson Mandela’s Children’s fund. And for those in NYC, check out the Alife Rivington Club, which has opened up a Umbro x A.R.C pop-up store at 157 Rivington St, New York, NY 10002 and retails the jerseys for $80 USD.

As for now, you can watch the behind-the-scenes video below:

Images courtesy of Umbro

Continuing on the slew of wearable technology articles that have flown my way, I thought I’d share this piece of interesting news. Three students from Northeastern University, David Schmidt, Marcus Moche, and Alexandra Morgan, recently developed a data-logging compression shirt that aids baseball pitchers in avoiding torn ligaments. The high-tech sheath tracks its wearer’s pitching mechanics throughout a game, and such information is sent back to a monitor in the dugout. The data can be then analyzed by coaches who will be able to spot errors in technique that could result in injury.

With a manufacturing pricetag of under $200, the major leagues are set to save a lot of cash given that torn ligaments are responsible for upwards of $54 million loss in salaries per season (not including medical expenses).

For more information, check out the Eagle Tribune feature

Image and video courtesy of Ecouterre