Bellaga Hosts Launch Party at The Gershwin Hotel

11 Mar

Last Thursday, I had the pleasure of heading over to the trendy Gershwin Hotel in the Gramercy neighborhood to celebrate the launch of Bellaga.com, which is new website that can be described as “Etsy meets fashion” (i.e. an online marketplace targeting fashionable palettes). Soft lighting, modern art, and relaxed seating greeted the guests as DJs Jacob Hoffman, Ahmed Hashim and Juan Dross spun some hot tracks. Following a set of stairs, which led to another room, was the opportunity to meet the brains behind Bellaga. The boys walked me through the website and discussed with me about their platform. Their eagerness to create a direct level of communication between consumer and seller is admirable, which makes Bellaga the one to watch out for this spring.