Phreshly Squeezed

Standing at the front of an anxious crowd for an hour with an empty wine glass in my hand was not part of my plan for Tuesday evening. Holding up everyone from walking through the Siki Im fall/winter 2010-11 presentation was the fact that they had chosen to right then and there shoot their lookbook for the upcoming season. Um, why?

But once the curtains parted and the crowd rushed in, live rock music blared at to offer disruption to the regular office atmosphere. And amidst the noise disruption was also the unconventional men’s officewear, which included skirts, kimono style construction for jackets and interior shoulder straps. Unfortunately, I couldn’t stay very long to take a good look at many of the pieces since I was pressed for time, but I did note that the tailoring and fit was well done on the models.

Siki Im's first look upon entering

Rocking out to disrupt the normal office atomosphere

Reinventing business casual

A day at the new office

As one of the hip places to hold a presentation/show for this New York Fashion Week, Milk Studios hosted several presentations and celebrations this Valentine’s Day on the eighth floor.

When best friends Victor Glemaud and Camilla Staerk teamed up last year for a dual showing of their collections, they received great reviews on their designs. In a large open space, the Staerk girls were lined up against the wall and photographed as a group, whereas the boys of Victor Glemaud formed a “V” shape with bright lights shining down on them. Remarking on the clothing, the looks are styled casually but boldly with flattering shapes and colors.

Photographer taking a picture of the Staerk lineup

Staerk posing for the camera

Side shot of the Victor Glemaud line

Introducing a V shape for Victor Glemaud's new line

In the smaller space at Milk Studios, one steps into the Billy Reid presentation which had an air of hay. Amongst the bails that were set up where the Gary Graham presentation was held. Contrasting the country style with class, Billy Reid brings upon a sense of home with the country setting and warm faces of the models.

The country scene for Billy Reid

Heading on over to the surf lodge where tacos and cocktails were served, the Semi Precious Weapons took the opportunity to treat guests to a performance instead of heading on over immediately to continue opening for Lady GaGa’s monster ball tour.

Semi Precious Weapons sings to its audiences to put a diamond in it

One of the most anticipated shows of New York Fashion Week, Jeremy Scott, was held at Milk Studios this afternoon under the direction of People’s Revolution. Guests lined up outside the studios to quickly head up to the fourth floor where preparations were being made. When the standing guests were admitted, the rest of the seats were soon filled and the lights dimmed.

Strong and catchy beats played as models strutted down the runway in patterned tops, skirts, and tights. The flow in looks was consistent and smooth, as the edgy patterns soon transitioned into plain black dresses fitted with a cardboard figure attached to the waist of the runway models. Following the unusual streak of plain dresses were more black and white pieces; however, they now featured the words “little black dress” and “fashion” and “style.” Soon after, the designs took a creative turn with jewel encrusted and glitzy clothing. The articles of clothing that left many with their mouths agape in awe were the mosaic colored crop jackets and the final dress, which had a simple silhouette and was in black, and had a mosaic design on the front.

Much of the crowd stood up and clapped for Jeremy Scott who graced the studio space with his energetic presence. And as much his style is not of my aesthetic, I couldn’t help but be entranced and thoroughly enjoy the show, which had excellent accompanying music and lighting.

Cardbord figure attached to the models

Bright colors are dominant in the collection

Fashion emblazoned on clothing

Strutting in Milk Studios

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