Bellaga Hosts Launch Party at The Gershwin Hotel

Last Thursday, I had the pleasure of heading over to the trendy Gershwin Hotel in the Gramercy neighborhood to celebrate the launch of Bellaga.com, which is new website that can be described as “Etsy meets fashion” (i.e. an online marketplace targeting fashionable palettes). Soft lighting, modern art, and relaxed seating greeted the guests as DJs Jacob Hoffman, Ahmed Hashim and Juan Dross spun some hot tracks. Following a set of stairs, which led to another room, was the opportunity to meet the brains behind Bellaga. The boys walked me through the website and discussed with me about their platform. Their eagerness to create a direct level of communication between consumer and seller is admirable, which makes Bellaga the one to watch out for this spring.

DJs Jacob Hoffman, Ahmed Hashim and Juan Dross spin live at The Gershwin Hotel

DJs Jacob Hoffman, Ahmed Hashim and Juan Dross spin live at The Gershwin Hotel

Meeting with the Bellaga team

Meeting with the Bellaga team

Anna McCraney Premieres Collection After Bustle of NYFW

As fashionistas were flocking to Milan for the next fashion week after NYFW came to a close, many remained in the city, including Anna McCraney, winner of The Fashion Show on Bravo. Her inaugural collection, “Annabelle,” showcased February 20th at the same location as the Siki Im presentation days before. Models carefully walked down the stairs to carnival music and showed off designs comprised of nude sheers and silks. The color palette was predominantly red and black with hints of navy slipped into a well-tailored jumpsuit. Not much else can be said, except that the premiere collection was a good effort, which was proven by the applause that greeted McCraney.

anne mccraney 6 560x420 Anna McCraney Premieres Collection After Bustle of NYFW

anne mccraney 5 560x420 Anna McCraney Premieres Collection After Bustle of NYFW

anne mccraney 4 560x420 Anna McCraney Premieres Collection After Bustle of NYFW

anne mccraney 3 560x420 Anna McCraney Premieres Collection After Bustle of NYFW

anne mccraney 2 560x420 Anna McCraney Premieres Collection After Bustle of NYFW

anne mccraney 1 560x420 Anna McCraney Premieres Collection After Bustle of NYFW

February 21st to 27th: National Eating Disorder Awareness Week

NEDAwareness Logo Color 560x235 February 21st to 27th: National Eating Disorder Awareness Week

Before I was gung-ho on the idea of working in fashion public relations, I wanted to be a counselor specializing in eating disorders for adolescents. So, I would like to take the time this week to talk about eating disorders and body image problems given that it is National Eating Disorders Awareness Week.

Many state that the ideal female body is regarded as having large breasts, a small waist, broad hips, long legs, toned muscles, and light skin. From collected studies, many can find the media’s influence on our younger generation. In Sarah Grogan’s Body Image, it is noted that girls, as young as the age of five, demonstrate a preference for thinner figures, as well as calorie restriction as a means of weight loss. With characteristics such as these, it is no wonder that approximately ten million women each year (diagnosed, mind you) suffer from an eating disorder.

Figural rating scale, courtesy of <a href="http://www.nature.com/oby/journal/v14/n12/fig_tab/oby2006249f1.html#figure-title" target="_blank">Nature.com</a>

The biggest problem with body image is the failure to recognize the opposite sex’s ideal and realize who they are trying to appease. What I mean by this is that when given a figural rating scale (pictured above), men would often select a fuller figure than fellow women would pick. Therefore, one can conclude that women are not realizing that they are in fact trying to seek the approval of one another more so than they are with men. In which case, the comparisons are more strenuous given that they blanket their comparisons to one another with herself to his ideals.

What is also cause for alarm is that young women are able to justify to themselves that they do not have an eating disorder because their condition does not match the textbook description of anorexia or bulimia nervosa, or binge eating disorder. In which case, many fall under the little known category EDNOS (eating disorder not otherwise specified) where not all symptoms are matched but behaviors are enough to classify a person as having a problem warranting attention.

Often, there is an underlying issue to an eating disorder; many do not have control over their actual lives and resort to food as a means of exerting control in a way that they are sure to “win.” Such is often why we see eating disorders paired with other issues, such as depression or a troubled home life.

And although many say that the fashion industry is to blame, there have been improvements made and hopes to gain more traction in the movement towards a healthier body image. A week prior to New York Fashion Week, the CFDA held a panel discussion entitled “The Beauty of Health: Resizing the Sample Size,” in which it was agreed upon there is a need for change; however, it must be a collective effort by the whole industry and just not by a select few. And from when the Brazilian girl had collapsed and died several years ago, we also have to note how the attitude toward thinness has vastly changed. Where many had before perceived the average American size of fourteen to be negative, many are beginning to embrace it, especially with the launch of several plus-size lines (including the premiere of Project Runway Canada Jessica Biffi’s plus-sized collection) and voice their opinions (such as with the heavily digitally edited Ralph Lauren advertisements).

The key here is to provide support. If you believe someone you know has an eating disorder, do not be afraid to contact a medical personnel or someone that can give you access to such resources.

Ralph Lauren flubs again with model Valentina Zelyaeva

Ralph Lauren flubs again with model Valentina Zelyaeva

For more information, check out the National Eating Disorders Awareness website

Logo courtesy of NEDA, figural rating scale courtesy of Nature.com, another Ralph Lauren flub by news.com.au

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